We’re a team of women who put design at the forefront of everything we create. While some might see our age as a weakness, we couldn’t disagree more. Yes, we’re young, but if there’s one thing we do well, it’s creating irresistible spaces.

We’re shattering glass ceilings one house at a time.

WISCONSIN INTERIOR DESIGNERS

Xo, Sophia

BSL Studios would not exist without our sister company, By Sophia Lee. What began as a small blog written from her college dorm room in 2018, Sophia and her team grew BSL into a website that helps more than 1 million monthly readers decorate, organize, and clean their dorm rooms, apartments, and now, homes!

After surpassing BIG goals before she was 25, Sophia set her sights on expanding her love for design and architecture. She always sensed the midwest aesthetic was stuck in the past, so she decided to fill the gap. Today, BSL Studio overhauls and restores spaces into homes that feel elevated without sacrificing character for families to live happily ever after.

From dorm rooms to dream homes.

Sarah is the queen of making the most organized construction documents you have ever seen. She keeps Sophia in line and makes sure all of her ideas are actually possible ;). Contractors love Sarah because her documents make their lives a million times easier.

JENA FRETT

Jena is constantly making sure all of the BSL Studios projects are on schedule and going as smoothly as possible! She is so sweet but do not worry...she can hold her own with the trades to make sure they are doing exactly what has been planned. From scheduling meetings to ordering all of your selections, Jena makes the construction process the best experience for everyone.

SARAH MARTIN

Sophia comes up with ideas and makes your home draw-droppingly beautiful. She thrives on stepping outside of the box and making sure no home looks the same. Her favorite saying at BSL is “Making the new look old, and the old look new.” Whether it's new construction or a century-old home, Sophia's main goal is to transform a home into a space that perfectly mixes traditional and trendy elements.

SOPHIA LEE

BSL Studios Team

Founder, CEO + Principal Designer

Lead Designer

Project Manager

Let me tell you, BSL Studios would not survive without this insanely talented team. They keep everything running smoothly and create the most beautiful designs. Not only are they incredibly talented, but they are amazing people too! I could not imagine what BSL Studios would be like without them.

meet the

Olivia's forte lies in curating breathtaking selections, often featuring unique items that even have us asking, “Where did you find that?!”. With her expertise spanning both hard and soft finish products, Olivia has an innate ability to pinpoint the best sources and contacts for procurement.

OLIVIA MASON

Interior Designer

We closed on a 1927 Tudor in Whitefish Bay, WI.

April 2021:

Months were spent planning every detail for the restoration.

May-June 2021:

The production company began filming the entire process.

July 2021:

All of our plans were approved first round with the help of our general contractor, Kate, and architect, Joan.

August 2021:

It’s finally demo day and getting the house down to the studs.

October 2021:

Construction is in full swing.

November 2021:

The new addition is added, while window delays led us to add more unique features.

December 2021:

The wall came down, and we finally had an open floor plan.

January 2022:

Drywall and windows were installed while we finalized the last design details.

February 2022:

With our deadline approaching, all of the finishing touches were completed up until the last minute.

March-April 2022:

Move-in day—it was time to make this house feel like a home.

May 2022:

Our labor of love hit the market, and we began searching for our next house to restore.

June 2022:

Take a look at our first project from start to finish.

THEN AND NOW

Tile + custom cabinetry are dealbreakers! They can completely transform a space!

Tell us your current design must-have:

(we know—basic, lol)

a. Journalist
b. Housewife
c. Doctor
d. Teacher

If you weren't a designer, you would be...

a. The people
b. The weather
c. The lake life
d. The beer and cheese

What’s the best part of Wisconsin?

To become an in-demand interior design firm trusted by families.

What’s the dream for BSL Studios?

(with more to come!)

a. One
b. Two
c. Three
d. Four

How many properties have you restored?

Get to know us more.

It’s no secret that we love a good trend. But we value creating designs that stand the test of time and are far from cookie-cutter even more. Our goal with every project is to design spaces that feel just as beautiful and memorable decades later.

Character

Since 2018, BySophiaLee has brought together millions with one thing in common: surrounding themselves with well-organized, beautiful environments. And we’re so excited to bring you along with BSL Studios while we share behind the scenes, get our hands dirty, and keep it real!

Community

From remodeling an existing space to starting from scratch with a new build, design remains our number one priority. Our signature style modernizes classic, timeless designs that have been around for ages with current trends. In other words, we make the old look new and the new look old.

Design